TENG Fish Sausage
Award-Winning Packaging Design
About the Project
ARN Creative Studio designed the packaging system for TENG Fish Sausage — a refined modern interpretation of a traditional Thai-Chinese delicacy. The brief required packaging that could honour the product's heritage roots while elevating it to a contemporary premium positioning suitable for both local and international shelves.
Our design tells the story of the fish itself. The wrapper is shaped like a Seven-striped barb — the freshwater fish that gives the sausage its character — making the packaging both functionally informative and visually distinctive on shelf. A traditional braided rope ties the wrapper, preserving the tactile authenticity of Thai-Chinese market food culture while becoming part of the brand's instantly recognisable visual language.
The project went on to receive four international design awards — including the Good Design Award (G-Mark) Japan 2017, Topawards Asia 2018, DEmark Award Thailand 2017, and Thailand's Prime Minister's Export Award 2017. The recognition established TENG as one of Thailand's most culturally intelligent packaging design projects.
Scope: Packaging strategy · Structural & graphic design · Material direction · Cultural research · Production direction
ARN Creative Studio ออกแบบบรรจุภัณฑ์ กุนเชียงปลาเต่ง (TENG) ตีความความเป็นไทย-จีนร่วมสมัย ห่อในรูปทรงปลายี่สก มัดด้วยเชือกถักแบบดั้งเดิม รักษาความเป็นวัฒนธรรมตลาดสด พร้อมยกระดับสู่ระดับพรีเมียม ได้รับ 4 รางวัลระดับนานาชาติ
AWARDS
Good Design Award Japan 2017 ·
Topawards Asia 2018 ·
DEmark Award 2017 ·
PM Export Award 2017
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