Mumm Parade W Hotel

Overview

ARN Creative Studio designed the event communication for Mumm Parade at W Hotel Bangkok — a brand activation by G.H. Mumm Champagne held in partnership with one of the city's most distinctive luxury hotels. The brief required visual design that respected both Mumm's European refinement and W Hotel's bold contemporary energy.

Approach

Our design balanced Mumm's signature red ribbon heritage with W Hotel's pop sensibility — translated into invitations, event signage, and on-site graphics. The result felt intentionally crafted for the venue, the brand, and the moment.

Scope: Event identity · Invitation design · On-site graphics · Print communication

ARN Creative Studio ออกแบบสื่อสาร event Mumm Parade ที่ W Hotel กรุงเทพ ผสมความหรูแบบยุโรปของแชมเปญกับบรรยากาศ pop ของโรงแรม