MBK Summer Aloha
mbk-center.co.th ↗
Overview
ARN Creative Studio designed the key visual and campaign system for MBK Summer Aloha — a seasonal retail campaign at MBK Center, one of Bangkok's most iconic shopping destinations. The brief was to make the centre feel celebratory and tropical for summer shoppers without departing from the brand's contemporary direction.
Approach
We built a layered tropical visual language — combining bold colour, lifestyle photography, and graphic foliage motifs — that flexed across in-mall signage, large-format atrium installations, social media, and printed promotion. The system gave the campaign a cohesive identity across hundreds of touchpoints.
Scope: Key visual development · Campaign system · In-mall environmental graphics · Social media · Print
ARN Creative Studio ออกแบบ key visual และระบบแคมเปญ Summer Aloha ให้ MBK Center สื่อบรรยากาศซัมเมอร์เขตร้อนด้วยภาษาภาพร่วมสมัย
