Behind the awards.
A boutique branding studio in Bangkok, ARN Creative Studio has been quietly building some of Thailand's most internationally recognized brand identity and packaging work since 2015 — Golden Pin Taiwan, DEmark Thailand, Good Design Award Japan (G-Mark), Topawards Asia, PM's Export Award.
Each case study walks through the brief, the cultural and strategic context, the design approach, and the outcomes for the brand — written for clients and creative peers who want to understand what refined craft and long-term brand thinking look like in practice.
รวมเรื่องราวเบื้องหลังโปรเจกต์ออกแบบแบรนด์และแพคเกจจิ้งที่ได้รับรางวัลระดับนานาชาติของ ARN Creative Studio ตั้งแต่กระบวนการคิด ความเข้าใจบริบททางวัฒนธรรม จนถึงผลลัพธ์กับแบรนด์
BT Beartai — Rebranding Thailand's Leading Tech Media for International Recognition
How we rebranded Beartai to BT Beartai — modernizing Thailand's leading tech media brand for CLMV markets. Winner of Golden Pin Design Award Taiwan 2024.
New Heng Kee — How Cultural Heritage Shaped a DEmark Award-Winning Takeaway Set
Designing the New Heng Kee takeaway set for Bangkok Design Week 2020 — bridging Chinese trading-era heritage with recyclable contemporary materials. Winner of DEmark Award 2020.
TENG — How Culturally Intelligent Packaging Won 4 International Awards
How we designed the award-winning TENG Fish Sausage packaging — blending Thai-Chinese cultural heritage with contemporary aesthetics. Winner of Good Design Award Japan, Topawards Asia, DEmark, and PM Export Award.
Our Studio
Our Studio — Thong Lor 13.