Wine Republic
Branding
About the Project
ARN Creative Studio led the rebranding of Wine Republic — a Thai wine importer and retailer with a curated selection from boutique vineyards worldwide. The brand needed an identity that conveyed both wine expertise and approachability — moving beyond intimidating connoisseurship.
Our redesigned identity uses a confident, editorial type system, a refined colour palette, and a flexible graphic language that flexes from wine label communication to in-store signage, brochures, and digital storefronts. The brand reads as serious about wine yet welcoming to all enthusiasts.
Scope: Rebranding · Logo & identity system · Brand guidelines · Retail communication · Print & digital
ARN Creative Studio รีแบรนด์ Wine Republic ผู้นำเข้าและจำหน่ายไวน์คัดสรรในประเทศไทย ด้วยอัตลักษณ์ที่ให้ความรู้สึกเชี่ยวชาญแต่เข้าถึงได้
Date
January 2017
Category
Branding
Link
-Client
Wine Republic, Bangkok