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About the Project

ARN Creative Studio led the rebranding of Wine Republic — a Thai wine importer and retailer with a curated selection from boutique vineyards worldwide. The brand needed an identity that conveyed both wine expertise and approachability — moving beyond intimidating connoisseurship.

Our redesigned identity uses a confident, editorial type system, a refined colour palette, and a flexible graphic language that flexes from wine label communication to in-store signage, brochures, and digital storefronts. The brand reads as serious about wine yet welcoming to all enthusiasts.

Scope: Rebranding · Logo & identity system · Brand guidelines · Retail communication · Print & digital

ARN Creative Studio รีแบรนด์ Wine Republic ผู้นำเข้าและจำหน่ายไวน์คัดสรรในประเทศไทย ด้วยอัตลักษณ์ที่ให้ความรู้สึกเชี่ยวชาญแต่เข้าถึงได้

Date

January 2017

Category

Branding

Link

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Client

Wine Republic, Bangkok