Jacob's Creek Soimilk

Overview

ARN Creative Studio collaborated with Jacob's Creek and Soi Milk on a creative activation that introduced the brand to a younger Bangkok lifestyle audience. The brief required a translation of the iconic Australian wine brand into the visual language of contemporary lifestyle media.

Approach

We art-directed the activation's visual identity, content shoots, and on-ground experience — keeping the heritage cues of Jacob's Creek intact while making the brand feel current, social, and conversational. The communication played across digital editorial, social media, and event environments.

Scope: Event creative direction · Content art direction · Digital communication · Print collateral

ARN Creative Studio ออกแบบประสบการณ์และทิศทางครีเอทีฟให้ Jacob's Creek x Soi Milk เพื่อสื่อสารแบรนด์ไวน์ระดับโลกกับกลุ่มผู้บริโภคไลฟ์สไตล์รุ่นใหม่ในกรุงเทพฯ