Proud Sugar

Overview

ARN Creative Studio developed the brand identity and packaging system for PROUD Sugar — the consumer brand of KI Sugar Group, a Thai sugar producer with more than six decades of refining heritage since 1965. The brief was to translate that history of agricultural craftsmanship into a brand that could hold its own on both Thai retail shelves and international export markets.

Approach

Our identity gives PROUD a quiet confidence — a refined wordmark, a typographic system that reads as both rooted and modern, and a packaging architecture that lets each sugar variant speak for itself while staying recognisably part of the family. The colour palette borrows from cane field, sunlight and refined crystal, anchoring the brand in its agricultural origin without resorting to category cliché.

Scope: Brand identity · Logo system · Packaging design · Variant architecture · Brand guidelines · Retail & export communication

ARN Creative Studio ออกแบบอัตลักษณ์และระบบแพคเกจจิ้งให้ PROUD Sugar แบรนด์ผู้บริโภคของ KI Sugar Group ผู้ผลิตน้ำตาลไทยที่ก่อตั้งตั้งแต่ปี 1965 — แปลความเชี่ยวชาญหกทศวรรษให้กลายเป็นแบรนด์ร่วมสมัยที่ยืนได้ทั้งบนชั้นวางไทยและตลาดส่งออก