FRESHKET
Branding
About the Project
ARN Creative Studio designed the brand identity system for Freshket — a Thai B2B fresh produce platform connecting farms with restaurants. The brand needed to feel modern and trustworthy for restaurant operators while signalling freshness and supply-chain reliability.
Our identity uses a friendly but disciplined visual system — clean typography, considered iconography, and a green-led palette that reads as both agricultural and digital. The brand scales from app interface to delivery materials, marketing communication, and corporate documents.
Scope: Brand identity · Logo system · Brand guidelines · Communication design · Digital art direction
ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ให้ Freshket แพลตฟอร์ม B2B ผัก-ผลไม้สด ด้วยภาษาภาพที่ดูสะอาด เชื่อถือได้ และสื่อความสด