New Heng Kee — Bangkok Design Week 2020
Design
About the Project
ARN Creative Studio designed the takeaway set for New Heng Kee — one of Charoenkrung's longest-running Chinese-Thai restaurants — for Bangkok Design Week 2020. The brief was to translate the restaurant's storied heritage into a takeaway experience that felt as considered as dining in.
Our design bridges old and new with a circular form inspired by Chinese trading-era packaging — referencing the round wooden containers and basketry of the era when Charoenkrung was Bangkok's commercial gateway. The set is built from recyclable, cost-efficient materials, demonstrating that cultural intelligence and contemporary sustainability can coexist in everyday food packaging.
The takeaway set received the Design Excellence Award (DEmark) Thailand 2020 from the Department of International Trade Promotion, and was featured by the Creative Economy Agency in their "Made in Charoenkrung" district project — a celebration of the neighbourhood's design and craft heritage.
Scope: Packaging structural & graphic design · Material direction · Cultural research · Production direction
ARN Creative Studio ออกแบบชุดบรรจุภัณฑ์อาหารกลับบ้านของร้าน นิวเฮงกี่ สำหรับ Bangkok Design Week 2020 ตีความรูปทรงกลมจากภาชนะยุคการค้าจีน-ไทยบนถนนเจริญกรุง ผสมวัสดุรีไซเคิลร่วมสมัย ได้รับรางวัล DEmark 2020 จากกรมส่งเสริมการค้าระหว่างประเทศ
AWARD
Design Excellence Award (DEmark) Thailand 2020
AS FEATURED IN
room — Baan Lae Suan ·
CEA Creative City — Made in Charoenkrung
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