SHOP SAVE STAY SAFE
Key Visual
About the Project
ARN Creative Studio developed the key visual system for King Power Shop, Save, Stay Safe — a campaign launched to reassure customers and shape the retail experience during a period of cautious return to in-store shopping. The campaign needed to communicate safety measures without losing the warmth and premium feel of the King Power brand.
We built a visual system grounded in clarity, optimistic colour, and structured composition — translating practical messaging into design that felt thoughtful rather than clinical. The system rolled out across in-store signage, digital communication, and printed touchpoints in major King Power locations.
Scope: Key visual development · In-store communication · Digital assets · Print collateral
ARN Creative Studio ออกแบบ key visual ให้แคมเปญ Shop, Save, Stay Safe ของ King Power สื่อสารมาตรการความปลอดภัยด้วยภาพลักษณ์ที่ยังคงความพรีเมียมและอบอุ่นของแบรนด์