SCBX NEXT TECH
Branding
About the Project
ARN Creative Studio developed the brand identity for SCBX NextTech — a futurescape experience at Siam Paragon under the SCBX group — a subsidiary positioned at the intersection of finance and emerging technology. The brand needed to feel forward-looking and credibly technical, while remaining trustworthy as part of one of Thailand's largest financial holding companies.
Our design system uses confident type structure, a disciplined colour palette, and modular graphic elements that scale across digital products, corporate communication, and event environments. The identity signals progress without resorting to clichéd tech visual tropes.
Scope: Brand strategy · Logo & identity system · Brand guidelines · Communication design
ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ NextTech ภายใต้กลุ่ม SCBX ด้วยภาษาดีไซน์ที่ให้ความรู้สึกล้ำหน้า น่าเชื่อถือ และเป็นระบบ