Siri Sala

Overview

ARN Creative Studio developed the visual identity system for Siri Sala — a riverside private villa along the Chao Phraya River in Bangkok. The brand needed to embody Thai cultural elegance, hospitality, and the serenity of waterfront life, while remaining contemporary enough to host weddings, corporate functions, and lifestyle gatherings.

Approach

Our design language draws from traditional Thai pavilion architecture and the rippling rhythm of the river — translated into a refined wordmark, an elegant secondary type system, and a tonal palette that honours the venue's heritage setting. The identity scales from intimate stationery to large-format signage and digital communication.

Scope: Brand strategy · Logo & identity system · Brand guidelines · Stationery · Signage · Website art direction.

ARN Creative Studio ออกแบบระบบอัตลักษณ์แบรนด์ให้ Siri Sala private villa ริมแม่น้ำเจ้าพระยา ผสมความสง่างามแบบไทยเข้ากับความร่วมสมัย ตั้งแต่ logo, ระบบอัตลักษณ์, brand guidelines ไปจนถึง signage และทิศทาง art direction ของเว็บไซต์