Jampa

Overview

ARN Creative Studio developed the brand identity for JAMPA — a lakeside fine-dining restaurant at Tri Vananda, Phuket, operated by MONTARA Hospitality Group. The kitchen is built around a closed-loop organic farm, live-fire cooking, and zero-waste creative cuisine — and the brand needed to read with the same clarity of intent.

Approach

Our design language is rooted in the restaurant's own philosophy. The wordmark and editorial type system feel earthen and considered; the colour palette draws from soil, ash and seasonal produce; the layout discipline echoes the rhythm of a tasting menu built around what the farm can offer that week. The system flexes from menus and printed collateral to signage, environmental graphics, and digital touchpoints — keeping JAMPA grounded across every guest moment.

JAMPA was later awarded a Michelin Green Star by Michelin Guide Thailand, recognising its leadership in sustainable gastronomy — a credential the brand identity was designed to grow alongside.

Michelin Green Star — Michelin Guide Thailand

Scope: Brand identity · Logo system · Menu design · Signage · Print & digital communication · Brand guidelines

ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ JAMPA ร้านอาหาร fine dining ริมทะเลสาบที่ Tri Vananda ภูเก็ต โดย MONTARA Hospitality Group — แปลแนวคิด zero-waste, live-fire cooking และ closed-loop farm ของห้องครัวให้กลายเป็นภาษาดีไซน์ที่หนักแน่นและประณีต ผลงานเติบโตคู่กับการที่ร้านได้รับ Michelin Green Star