Gaston Bistro & Bar
Restaurant Branding
About the Project
ARN Creative Studio developed the brand identity for Gaston Bistro & Bar — a French bistro destination at Grand Hyatt Erawan Bangkok. The brand needed to feel authentically Parisian yet at home within one of Bangkok's most iconic luxury hotels, where heritage and contemporary hospitality meet.
Our identity centres on a confident wordmark with continental character, a curated palette inspired by classic French brasseries, and an editorial type system that gives Gaston the warmth and weight of an old Paris dining room. The brand language scales across menus, signage, printed collateral, and dining-room touchpoints — and lives comfortably alongside the Grand Hyatt Erawan brand architecture.
Scope: Brand identity · Logo system · Menu design · Signage · Brand guidelines · Hotel F&B touchpoints
ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ให้ Gaston Bistro & Bar ร้านอาหารฝรั่งเศสในโรงแรม Grand Hyatt Erawan Bangkok ด้วยภาษาดีไซน์ที่ให้ความรู้สึก Parisian classic ผสมความหรูร่วมสมัยของโรงแรมระดับ luxury