Community Gold

Overview

ARN Creative Studio designed the visual identity and creative direction for Community Gold by King Power — an initiative under one of Thailand's largest premium travel retail groups that celebrates Thai craftsmanship and local communities through curated retail and lifestyle programming.

Approach

Our work positioned the programme as a refined, contemporary expression of Thai cultural pride — translating the warmth of community storytelling into a brand system that felt premium, accessible, and rooted in heritage. We balanced King Power's established retail authority with a softer, story-led visual voice.

Scope: Brand identity · Visual system · Campaign creative direction · Print & environmental graphics · Communication materials

ARN Creative Studio ออกแบบอัตลักษณ์และทิศทางสร้างสรรค์ให้กับโครงการ Community Gold ของกลุ่ม King Power ที่สนับสนุนงานคราฟต์และชุมชนไทย ด้วยภาพลักษณ์ร่วมสมัยที่หยั่งรากในวัฒนธรรม