BT BEARTAI
Re-Branding
About the Project
ARN Creative Studio led the rebranding of Beartai to BT Beartai — modernizing one of Thailand's most established and trusted tech media brands for broader international and CLMV market appeal. After more than a decade of distinctive presence in the Thai digital media landscape, the brand needed an identity that could carry its editorial authority into new audiences without losing the warmth that made it beloved by Thai readers.
The iconic "Beartai face" was refined for universal recognition — preserving the brand's instantly familiar character while sharpening it for international scale. The "BT" abbreviation was introduced for memorability across markets where Thai script presents adoption friction. A flexible visual system was developed to serve editorial publishing, video thumbnails, social media, event branding, and business communications.
The rebranding received the Golden Pin Design Award Taiwan 2024 — one of Asia's most influential design recognitions — in the Communication Design category. The win marked a significant milestone for Thai digital media branding on the international stage.
Scope: Brand strategy · Logo refinement · Identity system · Brand guidelines · Editorial & communication design
ARN Creative Studio รีแบรนด์ Beartai เป็น BT Beartai เพื่อขยายแบรนด์สื่อเทคโนโลยีชั้นนำของไทยสู่ตลาด CLMV และนานาชาติ ปรับโลโก้ "แบไต๋" ให้สากลขึ้น พร้อมเปิดตัวคำย่อ "BT" เพื่อจดจำง่ายข้ามภาษา ได้รับรางวัล Golden Pin Design Award Taiwan 2024 หมวด Communication Design
AWARD
Golden Pin Design Award Taiwan 2024 — Communication Design
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