MFC

Overview

ARN Creative Studio developed the brand identity for MFC — MFC Asset Management, one of Thailand's pioneering fund management companies. Marking 50 years of trust, the identity carries the brand into a new era under the line “Trust. Prosper.”

Approach

The system pairs a confident MFC monogram with a bold red palette and a flexible pattern language drawn from the mark itself. It scales across out-of-home, digital and print — from large-format billboards to the MFC Wealth app — signalling a modern, forward-looking institution while honouring five decades of heritage.

Scope: Brand identity · Logo & monogram · Visual & pattern system · Out-of-home · Digital & print direction

ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ให้ MFC บริษัทหลักทรัพย์จัดการกองทุนเอ็มเอฟซี ในโอกาสครบรอบ 50 ปี ภายใต้แนวคิด “Trust. Prosper. — ความมั่งคั่งที่คุณไว้วางใจ”