1.618 Khaoyai Residence

Overview

ARN Creative Studio developed the brand identity for 1.618 Khao Yai Residence — a residential project in Khao Yai built around the golden ratio principle, reflecting the architectural and lifestyle philosophy of the development.

Approach

Our identity draws directly from the golden ratio itself — translating proportional design thinking into typography, layout, and graphic system. The brand scales across sales materials, environmental graphics, and digital communication, and was later featured in Visual Harmony: Proportion in Graphic Design by SendPoints.

Scope: Brand identity · Logo system · Brand guidelines · Print & environmental graphics

ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ 1.618 Khao Yai Residence โครงการที่พักอาศัยในเขาใหญ่ที่หยั่งรากในแนวคิดอัตราส่วนทอง ผลงานได้รับการตีพิมพ์ในหนังสือ Visual Harmony โดย SendPoints