Praya Dining

Overview

ARN Creative Studio designed the brand identity for Praya Dining — a riverside Thai dining destination on the Chao Phraya River. The brand needed to evoke both Bangkok's heritage waterfront and the contemporary refinement of modern Thai cuisine.

Approach

Our identity draws from traditional Thai pattern work, the river's tonal palette, and considered editorial typography — translated into a brand system that scales from menu design to signage, stationery, and digital communication. The result feels rooted, refined, and welcoming.

Scope: Brand identity · Logo system · Menu & print design · Signage · Brand guidelines

ARN Creative Studio ออกแบบอัตลักษณ์แบรนด์ให้ Praya Dining ร้านอาหารไทยริมแม่น้ำเจ้าพระยา ด้วยภาษาดีไซน์ที่หยั่งรากในมรดกของริมน้ำกรุงเทพฯ