About the Project
ARN Creative Studio developed a photo-shooting concept and brand visual direction for Lub d — Thailand's pioneering design-led hostel brand with properties in Bangkok, Phuket, and overseas. The brief called for photography that captured the community-driven, design-conscious energy that defines the Lub d guest experience.
Our concept embraced natural light, real-moment compositions, and a graphic sensibility that positioned Lub d as more than a hostel — as a creative platform for young travellers. The photography style guided campaign communication, website imagery, and brand storytelling across markets.
Scope: Photo-shoot creative direction · Brand visual direction · Campaign content design
ARN Creative Studio วาง concept การถ่ายภาพและทิศทางภาพแบรนด์ให้ Lub d เครือโฮสเทล design-led ของไทย เพื่อสื่อพลัง community ของแขกรุ่นใหม่